Jordi Peguero — Creative Director · Brand, campaign and product

01Physical product / Toy 2015 — 2016Giochi Preziosi

Bottle Flip Challenge

My own product, from the idea to the mould: physical design, brand, packaging and campaign, licensed and manufactured by one of the big European toy groups.

01 / Key visualBottle Flip
Challenge

Origin: My own product, not a commission. I noticed the bottle-flipping craze in school playgrounds and school sports events, and saw a product that did not exist yet.
What I did: 3D product design (shape, dimensions, materials and moulds), brand and packaging, manufacturing in China, photo shoots and campaign films, a music collaboration with a YouTuber of the moment for the app anthem, social strategy and a point-of-sale programme. I pitched the project with an investment and ROI case to several companies until I closed the manufacturing deal.
Outcome: Manufactured and sold by Giochi Preziosi / Toy Partner Barcelona, with its own app on Google Play and the App Store. From an idea to a retail shelf, with an international toy company behind it.
Role: Concept to Manufacturing

“La idea nació en el peor año, acompañando a mi hijo al colegio. I saw the same gesture repeated in every playground and decided to build something out of it.”Jordi Peguero

Product and brand05

Brand

Campaign and shelf04

02Consumer goods · Experiential brand Japan Tobacco InternationalAndorra · 2011

Camel · Music territory

A tobacco brand cannot buy media. So instead of proposing a campaign, I proposed a territory, and then everything the brand needed to live inside it.

02 / AR DiscovrCamel

Brief: Japan Tobacco International needed presence for Camel and Winston in a market where tobacco advertising is closed by law. No media, no conventional campaign, no product claims.
What I did: Pick a territory, music, and build the whole of it. Brand presence at major festivals, with camel sculptures used as projection-mapping surfaces. Curated music at point of sale. And AR Discovr, an augmented-reality app that turned the pack itself into a marker: you pointed your phone at it and a player appeared to discover and download new music. Built in 2011. As a permanent venue, we took over the Tabola nightclub in La Massana and ran it for three years as the brand’s home.
Outcome: A brand with continuous presence and a territory of its own in a market where advertising was impossible. The augmented-reality app dates from 2011: the iPad was one year old and brand AR was not yet a category.
Role: Territory strategy + Concept + Digital product + Running the operation

Projection mapping on sculpture03

Retail05

Augmented reality · 201102

03SaaS 2026Ongoing

BeCloser

An AI SaaS that automates sales proposals. Concept, brand, design system and co-development of the product with Claude Code.

03 / Key visualBeCloser

Brief: Define a product that did not exist: a SaaS able to generate and present complete sales proposals using AI, from scratch, concept, brand and platform at the same time.
What I did: Positioning and visual identity, design system in Figma (components, typography, colour, iconography), UX architecture, wireframes and user flows, and the design of the AI proposal-generation experience. Co-created the product with Claude Code, coordinating implementation with an external full-stack developer.
Outcome: In open beta, sold at €4,500 setup plus €250 a month.
Role: Brand + Product Design

becloser.io

The product02

Product site03

04Trade show stand · Corporativo SIL Barcelona2008

Abertis Logística

A logistics network is invisible and, frankly, dull. The job was to make it visible in a trade fair hall, where you have about three seconds to stop someone.

04 / Stand y pantallaAbertis

Brief: Abertis Logística wanted a different kind of stand for SIL, the International Logistics Exhibition. The real problem was not the space, it was the subject. You cannot bring motorways and warehouses into a hall.
What I did: I worked on two levels. Structurally, suspended ring volumes in the corporate orange and navy, links of the chain the company actually sells. Editorially, I gave every node of the network a face: one visual piece per location fusing the identity of the city with photographs of its real platform, so Lisbon arrived with its tram and its terminal, Álava with its dolmen and its warehouses, Santiago de Chile with the Andes. Backlit totems carried them across the floor and a large LED wall carried them at scale.
The technical piece: That wall read a camera feed as a grid and, by measuring colour change cell by cell, calculated the direction and speed of people walking past, launching graphics that moved with them. This was 2008, two years before Kinect brought that kind of sensing to the mainstream, so all of it was custom-built.
Outcome: Presented to Abertis’s management the morning of the opening. The night before we found that large flat areas of the corporate orange rendered unevenly across LED panels; we swapped a module and rebalanced the whole image-generation area until it was clean. On a stand you can absorb almost anything, except the brand looking wrong.
Role: Concept + Art direction + Stand design + Production direction

The stand05

City plates · one per network node06

05Non-profit Andorra2006Favourite case

AUTEA

Full identity and communication for an Andorran organisation supporting families of children on the autism spectrum. The work I am proudest of in 25 years.

05 / Key visualAUTEA

Brief: Shape the image and the communication of AUTEA, at the request of a friend, mother of a girl on the spectrum.
What I did: A visual system built on my own line drawing, the same one I make without thinking while I am on the phone, and one simple narrative idea: autism as a trip you planned to Italy that lands, without warning, in Holland. At first you understand nothing; in time you discover how wonderful the land of windmills is.
Outcome: Still in use by the association, with a return that is not measured in numbers.
Role: Branding + Communication

autea.org

Identity02

Brand

Line illustration02

In use02

06Consumer service Netherlands2026

123 Jump

Brand, communication strategy and website for a swimming school aimed at expat families. The full cycle, done end to end.

06 / Key visual123 Jump

Brief: Build the brand of a swimming-course business in the Netherlands from scratch and give it a presence that attracts families.
What I did: All of it: brand identity and visual system, communication strategy and website. One person from brand to customer acquisition.
Outcome: Live. The business is tuning its model and moving towards specialising in the expat audience, which responds best.
Role: Branding + Strategy + Web

Brand and web02

Brand system and applications

Campaign concept · imagery generated with Gemini04

07Sportstech / Web3 20256 months

Betlink

Product concept for a long-tail sports betting platform, designed so that content creators could monetise their own channel.

07 / Key visualBetlink

Brief: Give shape to a product idea with no clear precedent: a decentralised platform combining streaming, long-tail sports betting and Web3, where the creator designs their own betting channel.
What I did: Product concept end to end, naming, brand identity and the full look and feel of the platform. Product design in continuous collaboration with an external full-stack developer.
Outcome: Product and brand fully developed; the team is now pivoting because of sector regulation in Spain.
Role: Concept + Product Design

betlinkgo.com Caso extendido

Brand02

Product concept03

Social campaign03

08Physical product 2025On hold

Sovnd

Concept and brand for high-end headphones: building a brand able to hold the price the product quality deserved.

08 / Key visualSovnd

Brief: Brand a set of headphones made in China with quality well above what their origin suggests, in a category where brand perception sets the price.
What I did: Product concept, naming, identity and full brand development, aimed at holding a premium position.
Outcome: Project on hold. The brand is built and ready to be picked up again.
Role: Concept + Naming + Branding

09Real estate 20253 months

Iris Boessenkool

Branding, website and acquisition funnel for a real estate consultancy on the Costa Brava, done end to end.

09 / Key visualIris
Boessenkool

Brief: Build the brand and digital presence of a real estate consultancy from scratch, including a client acquisition system.
What I did: Logo and brand guidelines, design and build of the WordPress site, and the complete sales funnel.
Outcome: Brand and site running; the client bills around €100,000 a year. We are now reworking the funnel towards LinkedIn.
Role: Branding + Web + Funnel

irisboessenkool.com

Brand in use and lead generation03

10Industry / Multi-brand 2013 — 2018Long-standing client

Grup Salvador

Brand work for several divisions of an industrial group, engineering, automotive, insurance, tyres and mechanics, plus campaigns and sales funnels.

10 / Key visualGrup
Salvador

Brief: Give each division of an industrial group its own identity, including Ingeniería Salvador, which works for pharmaceutical companies such as Esteve preparing tenders and budgets for plant construction, along with the automotive, insurance, tyre and mechanics divisions.
What I did: Brand development for each division, communication materials and documentation for public and private tenders, and Meta campaigns with a sales funnel.
Outcome: A sustained collaboration over several years with several of the group’s brands in active production.
Role: Multi-brand + Funnels